YouTube Video Statistics

YouTube video statistics are a set of metrics that provide information about a video's performance and audience engagement. These statistics can help creators understand how their videos are performing, and how to improve their content and engagement. Some of the key statistics that are typically tracked include:

  • Views: The number of times a video has been watched by viewers.
  • Likes: The number of positive votes on a video.
  • Dislikes: The number of negative votes on a video.
  • Comments: The number of comments on a video.
  • Shares: The number of times a video has been shared on other platforms.
  • Watch time: The total amount of time people have spent watching the video.
  • Audience retention: The percentage of a video that an average viewer watches.
  • Demographics: Information about the age, gender, and location of the video's audience.
  • Traffic source: the way people find the video, either through YouTube search, suggested video, external website or social media.

YouTube provides creators with a variety of tools to track these statistics, including the YouTube Studio, YouTube Analytics, and YouTube Creator Studio mobile app, which allow creators to monitor their video's performance, track audience engagement and demographics, and get insights to help improve their content strategy.

It's important to note that these statistics are not only useful for creators but also for advertisers and brands, as they help them to understand the audience and the reach of the video and make better decisions when it comes to collaboration and sponsorship opportunities.